There’s always a natural slowdown in short-stay bookings during winter, but that doesn’t mean you can’t keep your calendar full. With a bit of effort and the right strategies, attracting guests throughout Perth’s colder months may be easier than you think. Here’s what you need to know.
Edit your listing description
Check that your headline is suitable for winter stays and that your listing description highlights the comforts and cosiness of your home. And, if you’re near any popular winter attractions, let your potential guests know.
Tweak your pricing
You may have to lower your pricing during the colder months to remain competitive in your area. Check out what your competitors are doing, then price accordingly. However, remember that you don’t have to price your place as low as others, but you may have to experiment to find that sweet spot.
Offer discounts
Encourage discounts for longer bookings, and you may be pleasantly surprised by the response. While you may not be getting top dollar, you’ll fill your calendar and have less cleaning to deal with. Give it a try!
Extend your minimum stay period
Cover yourself by extending your minimum stay threshold by a day or two. You’ll likely discover that guests are happy to take an extra night and make the most of their getaway.
Offer winter amenities
This may sound like a no-brainer, but with many of us focusing on summer travellers and all the beach-going activities Australia has to offer, we can easily forget to make our dwellings look enticing over winter. So ensure you have photographs of cosy rooms, plenty of blankets – and even snaps of a fireplace or heaters.
Highlight local events
in your listing description, highlight relevant winter activities — it will peak interest and make potential guests look closer. Think of sporting events, winter activities and any cultural events that will appeal to others.
Flexible cancellations
Make your listing more attractive by giving your guests the peace of mind of knowing they can cancel if required.
Be an exceptional communicator
Friendly, prompt, communicative hosts stand out from the pack. Ensure you always reply promptly, be friendly, and above all, be helpful. Before you know it, you’ll have another booking or three in your calendar.
Ask for reviews
Asking for reviews is like good housekeeping; it keeps systems flowing nicely. So, year-round, ensure you go out of your way to get as many accommodation reviews as possible. Remember, they’re the best advertising you can get, and in winter months, you’ll be glad you have them.
Social media
Get your property in front of as many people as possible over winter by showcasing your property on social media. You can share photos, videos, and quick stories about what’s been happening with your listing.
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